Advertising Opportunities
We've all heard about the "X"
and "Y" generations. Media pundits are quick to
tell us how different they are from the Baby Boomer generation.
And, like all other generations preceding them, the X and
Y employees are different.
They absorb information quickly. They rely
heavily on the Internet. They are career motivated and eager
to achieve (and to be recognized for those achievements).
They are our industry's future leaders (and, in some cases,
current leaders).
For years Welding
& Gases Today has been
recognized as GAWDA members' source for information that will
help them to grow their businesses. W> publishes news
that helps senior management to save money or make money,
and is required reading for GAWDA member principals and their
top-level managers.
GAWDA Edge
is GAWDA's cutting edge publication written specifically for
young professionals in the gases and welding industry. Whether
they are working in sales, service, transport or operations,
GAWDA Edge
readers are eager for information that will help them move
on to the next step in their career track. And GAWDA
Edge supports that journey.
Each issue includes a section called
On The Job which focuses on different facets of the industry,
including how to increase sales, how to better service customers
and how to help departments improve bottom line performance.
There is also a section entitled Career Track which covers
such topics as how to choose a mentor, how to supervise older
employees, or even how to convince management that PDAs are
a valuable investment.
GAWDA Edge
provides the Gen X and Gen Y reader with the valuable information
that is their competitive edge. Just as Welding &
Gases Today has served distributor principals and
senior management with the information they need to better
manage their businesses, GAWDA
Edge is securing our industry's
future.
It's monthly. It's electronic. And
it's cutting edge. It's GAWDA
Edge.
Note: While the GAWDA
Edge reader is typically under
age 40, you can be sure there are lots of Boomers reading
GAWDA Edge
and relying on its articles. It's their edge too!
Available advertising space is limited!
Contact us today to find
out how you can join the GAWDA Edge
community!
Call 315-445-2347 or send
e-mail to advertising@gawdaedge.org.
View current rates
and specifications.
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